New Tack on Keyword Research
I’ve come across some information that has changed what I’ve thought about keyword research. When doing research to try to find good keywords to try to optimize the website for, I was basing “good” keywords on how much competition there was for those keywords.
What I really should have been doing and what I’d thought about but not given enough emphasis to was to analyze the actual competition, no matter who the competition is.
So, the two things that webmasters should focus on when trying to find good keywords is who the competition is. For instance, if you’re competing for a keyword with the top 10 hits being very huge hitters with tens of thousands of incoming links with a very high page-rank, you’ll be lucky to break into the top 20 let alone the top 10, no matter how many allinanchor or allintitle results there are.
The other thing to look at is with the results that you find, how many of those results actually have the keyword phrase in the title of the webpage. If you have only a few of these results with the keywords and the pages having a lower pagerank.
I can attribute this latest reminder of going after the right keywords to The Keyword Academy. I’ve liked Courtney Tuttle’s stuff for quite a while and the recent reminder about what to do with these keywords was great, just what I needed. Thanks!
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